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Ebook Download F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships, by Randy Frisch

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F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships, by Randy Frisch

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Review

"Somewhere along the line, marketing leaders got the impression that content marketing meant creating more content and spreading it everywhere. So very, very sad. Thankfully, Randy does a great job righting the ship with this strategic book and shows that, sometimes, oftentimes, great content marketing is about the right content, delivered to the right people at the right time."--Joe Pulizzi, founder, Content Marketing Institute"Every demand-generation-focused marketer should read and share this book with their team to unleash future growth and a sustainable revenue path."--Meagen Eisenberg, CMO, MongoDB"Don't make another piece of content without reading this first. A truthful and modern examination of how content is broken and where to find the repair kit. Recommended!"--Jay Baer, bestselling author; founder, Convince & Convert"As a CMO, this book flips the thinking around content and views it through a strategic lens that guides buyers through a journey. My team is now fully bought into content experience."--Ryan Bonnici, CMO, G2 Crowd"Randy Frisch makes the idea of a content experience actionable and accessible. Thank G-d." --Ann Handley, chief content officer, MarketingProfs"The framework in Randy's book is the shortcut for marketers looking to scale and catch the next wave in marketing."--David Cancel, CEO & founder, Drift"Randy is an amazing marketing 'truth' storyteller and tells it like it is, which makes the book easy to read and feels like you are having a conversation with him at a coffee shop."--Sangram Vajre, cofounder, Terminus"Over my twenty years in content, media, and marketing, I've met thousands (yes, thousands!) of individuals, and Randy is the real deal. He's passionate about the business, and he takes it personally. Great content experiences are personal. He gets it." --Mitch Joel, founder, Six Pixels Group

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About the Author

Randy Frisch has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Tour.Randy is the CMO and Co-Founder at Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer journey. He is also a host of the Conex: The Content Experience Show podcast, a keynote speaker, and was named one of the Top 50 Fearless Marketers in the world by Marketo, and as you can tell by the title of this book, he's been known to swear sometimes.

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Product details

Paperback: 250 pages

Publisher: Lioncrest Publishing (February 28, 2019)

Language: English

ISBN-10: 154451364X

ISBN-13: 978-1544513645

Product Dimensions:

5.5 x 0.6 x 8.5 inches

Shipping Weight: 13.6 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

6 customer reviews

Amazon Best Sellers Rank:

#22,399 in Books (See Top 100 in Books)

A truly great read!

I saw and listened to Randy at the ConEx in Austin a couple weeks ago, too. I went to specifically hear him after reading some promotional excerpts from this new book. I have always felt the same way as Randy, but could not articulate my thoughts as well as Randy has done within his book. "F#ck Content Marketing" I find to be articulate with organized processes along with tons of info on the subject in addition to actionable and executable strategies. If you ever go to hear Randy, ask him "How much is in the cookie jar?" and about how he ended up watching Dora the Explorer on YouTube. Be prepared for his answer...

I had the privilege of meeting author Randy Frisch yesterday at Conex, where he touched on some of the key concepts in his new book (which I'm now voraciously reading). The transition for content marketing to content experience is a critical one. Being able to relate to prospects and customers on their terms in their world is where we're headed. This book is both informative and relatable and I'm looking forward to putting this new thinking into practice.

Sure, I'm a bit biased since I wrote the forward for this book, but nonetheless this is an important book for anyone who uses content to drive demand. It explains why content needs to be PERSONALIZED to be relevant (a core tenant of Account Based Marketing). It also explains the need to move away from simply creating content toward ensuring that content finds the right person at the right time and in the right context. Check it out and learn how to make all your content marketing efforts more meaningful.

I highly recommend this book to anyone in content management or content experience.....in fact, anyone with a business mind will find this book tremendously useful. There are some pearls in this book that leave a lasting impact - I know personally I have benefited tremendously. Highly recommended. 5 stars!!!!

I heard Randy speak at #Conex yesterday and got a preview into his book, which I can't wait to read. Driving a content experience in the format and at the pace that buyers want to consume it is essential in B2B marketing. This book is full of actionable principles that I plan to take back and implement in my organization.

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F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships, by Randy Frisch PDF

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships, by Randy Frisch PDF

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships, by Randy Frisch PDF

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Product details

File Size: 4320 KB

Print Length: 152 pages

Page Numbers Source ISBN: 1481287788

Publisher: ERMSTTP, LLC (March 26, 2013)

Publication Date: March 26, 2013

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00C2CNN2Q

Text-to-Speech:

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Amazon Best Sellers Rank:

#827,415 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

In just 150 pages, the authors provide a direct explanation of ERM with chapters that include:The definition of ERMStrategy of ERMDemocratization of ERMImplementationHuman Resource ElementsFinanceMarketing requirementsBlack Swan ConsiderationsThe authors finish with a practical case study involving a software company and the appendix includes templates for heat maps, risk categories, likelihood and impacts scale, sample risk ID questionnaire and more.The authors break ERM down in relative simple fashion and using the example of guessing how many jelly beans in a jar, the more participation, the more likely to be projecting the answer. Not the end all, but a good beginning.

I bought this book and it's been really helpful in understanding Enterprise Risk Management (ERM). It's an easy read, and is a good resource text. I only wish the authors had expanded the functions covered by the text. Functions covered were Finance, Human Resources, Marketing, Information Technology and Investor Relations. Perhaps, they will do so in future editions. I would buy this book again and recommend to others..

This book on Enterprise Risk Management provides a clear working framework for understanding how to put together a program from a practical standpoint. Part of the value is the recognition that not all enterprise risk is purely financial, but that other operations departments also create or manage risk that can be disastrous to the organization also. I found this to be a practical guide for establishing an enterprise risk management function particularly for smaller organizations.

I've read "too-many" books on ERM. I believed at the time that I read this book, and remain convinced today, that Straight to the Point" was/is the best of the bunch. The content is clearly and succinctly presented. A complex subject is made as simple as it can be. The steps to implement an ERM framework are well-explained. His examples provide a basis for extending the model to cover large and structurally-complex organizations. I have recommended the book to many colleagues. To date, all have praised the book in a similar fashion. Al has done an outstanding job.

This is a great book for organizations of all sizes to help educate the broader enterprise on ERM and provide a framework for implementation. The authors have done a great job organizing the material to 'level set' the enterprise. The tools, charts and case studies are helpful and complete. I strongly recommend it.

I'm new to ERM coming from QC in the financial sector. It was very easy to read and understand but a little light on financial applications. Highly recommend to everyone as ERM concepts apply to all businesses in all industries.

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