Ebook Download F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships, by Randy Frisch
Ebook Download F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships, by Randy Frisch
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F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships, by Randy Frisch
Ebook Download F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships, by Randy Frisch
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Review
"Somewhere along the line, marketing leaders got the impression that content marketing meant creating more content and spreading it everywhere. So very, very sad. Thankfully, Randy does a great job righting the ship with this strategic book and shows that, sometimes, oftentimes, great content marketing is about the right content, delivered to the right people at the right time."--Joe Pulizzi, founder, Content Marketing Institute"Every demand-generation-focused marketer should read and share this book with their team to unleash future growth and a sustainable revenue path."--Meagen Eisenberg, CMO, MongoDB"Don't make another piece of content without reading this first. A truthful and modern examination of how content is broken and where to find the repair kit. Recommended!"--Jay Baer, bestselling author; founder, Convince & Convert"As a CMO, this book flips the thinking around content and views it through a strategic lens that guides buyers through a journey. My team is now fully bought into content experience."--Ryan Bonnici, CMO, G2 Crowd"Randy Frisch makes the idea of a content experience actionable and accessible. Thank G-d." --Ann Handley, chief content officer, MarketingProfs"The framework in Randy's book is the shortcut for marketers looking to scale and catch the next wave in marketing."--David Cancel, CEO & founder, Drift"Randy is an amazing marketing 'truth' storyteller and tells it like it is, which makes the book easy to read and feels like you are having a conversation with him at a coffee shop."--Sangram Vajre, cofounder, Terminus"Over my twenty years in content, media, and marketing, I've met thousands (yes, thousands!) of individuals, and Randy is the real deal. He's passionate about the business, and he takes it personally. Great content experiences are personal. He gets it." --Mitch Joel, founder, Six Pixels Group
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About the Author
Randy Frisch has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Tour.Randy is the CMO and Co-Founder at Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer journey. He is also a host of the Conex: The Content Experience Show podcast, a keynote speaker, and was named one of the Top 50 Fearless Marketers in the world by Marketo, and as you can tell by the title of this book, he's been known to swear sometimes.
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Product details
Paperback: 250 pages
Publisher: Lioncrest Publishing (February 28, 2019)
Language: English
ISBN-10: 154451364X
ISBN-13: 978-1544513645
Product Dimensions:
5.5 x 0.6 x 8.5 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
6 customer reviews
Amazon Best Sellers Rank:
#22,399 in Books (See Top 100 in Books)
A truly great read!
I saw and listened to Randy at the ConEx in Austin a couple weeks ago, too. I went to specifically hear him after reading some promotional excerpts from this new book. I have always felt the same way as Randy, but could not articulate my thoughts as well as Randy has done within his book. "F#ck Content Marketing" I find to be articulate with organized processes along with tons of info on the subject in addition to actionable and executable strategies. If you ever go to hear Randy, ask him "How much is in the cookie jar?" and about how he ended up watching Dora the Explorer on YouTube. Be prepared for his answer...
I had the privilege of meeting author Randy Frisch yesterday at Conex, where he touched on some of the key concepts in his new book (which I'm now voraciously reading). The transition for content marketing to content experience is a critical one. Being able to relate to prospects and customers on their terms in their world is where we're headed. This book is both informative and relatable and I'm looking forward to putting this new thinking into practice.
Sure, I'm a bit biased since I wrote the forward for this book, but nonetheless this is an important book for anyone who uses content to drive demand. It explains why content needs to be PERSONALIZED to be relevant (a core tenant of Account Based Marketing). It also explains the need to move away from simply creating content toward ensuring that content finds the right person at the right time and in the right context. Check it out and learn how to make all your content marketing efforts more meaningful.
I highly recommend this book to anyone in content management or content experience.....in fact, anyone with a business mind will find this book tremendously useful. There are some pearls in this book that leave a lasting impact - I know personally I have benefited tremendously. Highly recommended. 5 stars!!!!
I heard Randy speak at #Conex yesterday and got a preview into his book, which I can't wait to read. Driving a content experience in the format and at the pace that buyers want to consume it is essential in B2B marketing. This book is full of actionable principles that I plan to take back and implement in my organization.
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